Connecting the Right People to the Right Opportunities in Soccer

Vamos Venture Group helps companies, organizations, and innovators navigate the soccer ecosystem, build strategic relationships, and unlock opportunities for growth.

● SEE IF WE'RE A FIT
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Find Your Path

Where Are You In Your Soccer Journey?

Every organization enters soccer at a different stage. The right next step depends on where you are today.

Select your stage to explore the right next step
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The Soccer Ecosystem

Soccer Is More Than a Game.

The Soccer Ecosystem

Soccer is an ecosystem. Not a contact list.

Behind every club, league, player, brand, technology company, investor, and organization is a network of relationships and opportunities.

Knowing who exists isn't enough. Knowing where you fit, and how to navigate the ecosystem, is what creates movement.

Vamos Venture Group helps you understand the landscape before you make your move.

Who We Help

Helping Organizations Find Their Place Within Soccer

Soccer technology companies Tech Companies.png
For Technology

Soccer Technology Companies

Entering North America requires more than a great product.

The soccer technology market is growing rapidly, but understanding the ecosystem is essential. Vamos Venture Group helps technology companies identify opportunities, understand the market, develop partnerships, and build the relationships needed for sustainable growth.

Clubs and soccer organizations Clubs and Orgs.png
For Clubs

Clubs & Soccer Organizations

Growth requires more than passion for the game.

Vamos Venture Group helps clubs and organizations identify strategic opportunities, develop partnerships, and create initiatives that strengthen their impact both on and off the field.

Brands and investors entering soccer Brands and Investors.png
For Brands & Investors

Brands, Investors & Organizations Entering Soccer

Soccer represents a massive opportunity — but it can be difficult to navigate.

Vamos Venture Group helps organizations understand the landscape, identify opportunities, and connect with the right people and organizations to create meaningful partnerships.

The right opportunities start with the right relationships.
The Vamos Approach

Relationships First. Opportunities Second.

Many organizations enter soccer looking for a shortcut: "Who can you introduce us to?"

But introductions are not the beginning of the process. They are the result of understanding, credibility, alignment, and trust.

Vamos Venture Group does not provide a list of contacts. We help organizations understand the ecosystem, develop the right strategy, and build relationships that create lasting opportunities.

Stadium sideline walk

The goal is not more connections.
The goal is the right connections.

The Expertise Behind The Pathway

Strategy Built On Experience. Relationships Built On Trust.

Navigating soccer is about more than knowing the right people. It requires understanding how the ecosystem works, where opportunities actually exist, and how to turn relationships into meaningful outcomes.

01

Market Insight

Soccer is a complex ecosystem with its own organizations, decision-makers, dynamics, and opportunities. We help clients understand where they fit, what is changing, and where their opportunity may actually exist.

02

Strategic Relationships

Access is not about collecting contacts. It is about understanding who matters, where alignment exists, and how to build relationships that create value for everyone involved.

03

Strategy & Execution

A strategy only matters when it moves something forward. We help translate insight and relationships into focused action, opportunities, partnerships, and sustainable growth.

The goal isn't simply to enter soccer. It's to understand where you belong — and build from there.

Ways to Work With Vamos

Choose The Right Level Of Support

Every organization has different needs. Our services are designed to meet you where you are.

Soccer Market Assessment

Understand Where You Fit Before You Enter The Market.

For companies exploring opportunities in North American soccer.

A focused assessment designed to help you understand your position, opportunities, and next steps.

$249

  • Market feedback
  • Positioning review
  • Opportunity analysis
  • Strategic recommendations
Get Started
Most Popular

Market Entry Sprint

Build Your Roadmap Into Soccer.

For companies ready to move beyond research and begin executing.

$997

  • Market entry strategy
  • Target organization identification
  • Partnership roadmap
  • Recommended outreach approach
Get Started

Strategic Advisory

A Long-Term Partner Inside The Soccer Ecosystem.

For organizations seeking ongoing guidance navigating opportunities, relationships, and growth decisions.

Custom Monthly Advisory

  • Strategic guidance
  • Market insight
  • Partnership development
  • Ongoing support
Get Started
The People Behind the Network

Experience. Perspective. Access.

Vamos Venture Group is built around relationships with leaders, operators, entrepreneurs, and soccer professionals whose experience spans the soccer ecosystem. Together, they bring the perspective, relationships, and real-world insight that help turn opportunity into action.

David Ricca, Founder and Managing Partner of Vamos Venture Group
Founder & Managing Partner

David Ricca

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Soccer Business Strategist

David built Vamos Venture Group from a simple belief: the biggest opportunities in soccer rarely happen in isolation. They happen when the right people, ideas, organizations, and resources find one another.

With decades of experience building relationships across the soccer ecosystem — from his Argentine soccer roots to clubs, organizations, technology companies, brands, and entrepreneurs — David brings the perspective and network that sit at the heart of Vamos.

More about David

Our Advisors

A network of experienced leaders and practitioners who bring specialized knowledge, relationships, and perspective from across the soccer and sports business ecosystem.

Skip Gilbert
01

Skip Gilbert

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Executive Leadership · U.S. Soccer · Olympic Sport

Skip brings decades of executive leadership across U.S. soccer and Olympic sport, providing VVG with a deep perspective on organizational strategy, youth soccer, and the evolving business of sport.

Larry Sunderland
02

Larry Sunderland

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Player Development · Technical Leadership · Academies

Larry brings more than three decades of experience in player development, technical leadership, and academy systems, helping VVG understand how talent pathways, clubs, and development models are evolving across U.S. soccer.

Jes Valentin
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Jes Valentin

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Leadership · Organizational Development · Relationships

Jes brings expertise in leadership, organizational development, and access, helping VVG connect the business of sport with the people, communities, and leaders who make the ecosystem work.

Justin Marriott
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Justin Marriott

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Youth Soccer · Coaching · Sports Business

Justin brings more than 30 years of experience across youth soccer, coaching, sports business, and player development, with a network spanning clubs, coaches, tournaments, and development programs across the U.S.

Troy Bingham
05

Troy Bingham

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Soccer Administration · Club Development · Commercial Strategy

Troy brings international experience across soccer administration, club development, coaching, and commercial strategy, giving VVG perspective on how soccer organizations can grow across markets and cultures.

Adam Hunter
06

Adam Hunter

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Sports Analytics · Sponsorship · Commercial Growth

Adam brings expertise in sports analytics, sponsorship strategy, and commercial growth, helping VVG use data and market intelligence to identify opportunities, evaluate partnerships, and quantify potential.

Shaw Abrahams
07

Shaw Abrahams

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Soccer Business · Entrepreneurship · Growth

Shaw brings hands-on soccer business experience alongside a strong understanding of entrepreneurship, relationships, and people. His experience building Force Soccer Studios gives VVG practical insight into growing soccer businesses from the ground up.

Scott Westcoat
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Scott Westcoat

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Sports · Events · Marketing · Commercial Partnerships

Scott brings decades of experience in sports, events, marketing, and commercial partnerships, helping VVG think beyond the game itself to the audiences, brands, and experiences that drive value in sport.

Marcus Walfridson
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Marcus Walfridson

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Entrepreneurship · Soccer Organizations · Ownership

Marcus brings an entrepreneurial and ownership perspective to VVG, with experience building soccer organizations as both businesses and community assets.

The goal isn't simply to know more people. It's to bring the right perspectives to the right opportunities.

Partners & Clients

Building Opportunities Across The Soccer Ecosystem.

Every partnership starts with understanding the challenge, identifying the opportunity, and creating alignment.

Vamos Venture Group has helped organizations:

01

Enter new markets

02

Develop partnerships

03

Expand their reach

04

Create meaningful impact

Street Soccer USA 2M Athletics OPSIS Blocksport World Athlete Link Dartle Just One Soccer Manu Ledesma Academy Royal Harlem FC Street Soccer USA Erie Sports Center 2M Athletics OPSIS Blocksport World Athlete Link Dartle Just One Soccer Manu Ledesma Academy High School Champions League Royal Harlem FC
The Hidden Economy of Soccer

Understand The Business Behind The Beautiful Game.

Soccer is one of the world's largest and most connected ecosystems — but much of the business behind the game remains hidden.

The Hidden Economy of Soccer explores the companies, technology, investments, and opportunities shaping the future of the sport.

Discover

  • The companies transforming how soccer operates
  • The technology changing player development, performance, fan engagement, and club operations
  • The investments and business models driving growth across the global game
  • The opportunities entrepreneurs, organizations, and brands need to understand
Coming Soon October 2026
Contact

Tell Us Where You're Trying To Go.

Whether you're entering the soccer market, expanding your organization, or pursuing a new opportunity, we want to understand where you're headed.

Tell us what you're building, what you're trying to accomplish, and where you see the opportunity. We'll take it from there.

See If We're a Fit
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