Skip brings decades of executive leadership across U.S. soccer and Olympic sport, providing VVG with a deep perspective on organizational strategy, youth soccer, and the evolving business of sport.
The People Behind the Network
Experience. Perspective. A connected ecosystem.
Vamos Venture Group brings together experienced people across soccer, sports business, finance, marketing, technology, and entrepreneurship — giving our clients perspective that goes beyond any one part of the game.
Founder & Managing Partner
David Ricca
Soccer Business Strategist
David's background spans soccer, international sports, finance, marketing, and business development.
He was part of the 2010 FIFA World Cup Organizing Committee's media team in South Africa , served as an American liaison between Major League Soccer, Soccer United Marketing, and Latin American national teams playing in the United States , and spent part of his career in international wealth advisory with Morgan Stanley and Smith Barney .
Today, David is the Founder & Managing Partner of Vamos Venture Group and a Growth Advisor to Street Soccer USA , working with organizations looking at opportunities across the soccer ecosystem.
Our Advisory Network
Nine advisors. Multiple disciplines. One connected ecosystem.
Different parts of the soccer business require different perspectives. That's why the network matters — bringing together people with experience across the game and the businesses that support it.
Larry brings more than three decades of experience in player development, technical leadership, and academy systems, helping VVG understand how talent pathways, clubs, and development models are evolving across U.S. soccer.
Jes brings expertise in leadership, organizational development, and access, helping VVG connect the business of sport with the people, communities, and leaders who make the ecosystem work.
Justin brings more than 30 years of experience across youth soccer, coaching, sports business, and player development, with a network spanning clubs, coaches, tournaments, and development programs across the U.S.
Troy brings international experience across soccer administration, club development, coaching, and commercial strategy, giving VVG perspective on how soccer organizations can grow across markets and cultures.
Adam brings expertise in sports analytics, sponsorship strategy, and commercial growth, helping VVG use data and market intelligence to identify opportunities, evaluate partnerships, and quantify potential.
Shaw brings hands-on soccer business experience alongside a strong understanding of entrepreneurship, relationships, and people. His experience building Force Soccer Studios gives VVG practical insight into growing soccer businesses from the ground up.
Scott brings decades of experience in sports, events, marketing, and commercial partnerships, helping VVG think beyond the game itself to the audiences, brands, and experiences that drive value in sport.
Marcus brings an entrepreneurial and ownership perspective to VVG, with experience building soccer organizations as both businesses and community assets.
The goal isn't simply to know more people. It's to bring the right perspectives to the right opportunities.